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11th October 2002

Announcement of Ascalade Communications Ltd., a New Digital Cordless
Telephone Products Manufacturer for Global Markets
New Corporate Brand and Products Unveiled at Hong Kong Electronics Show Hong Kong - October 11th, 2002

Ascalade Communications Ltd., a new company specializing in the manufacturing of digital cordless phones (2.4GHz and DECT) for ODM/OEMs, is announced today at the Hong Kong Electronics Fair along with the unveiling of its 2003 product line. 

Headquartered in Hong Kong, SAR, and with ISO 9002 accredited manufacturing facilities in Dongguan China, Ascalade was formed earlier this year in view of market opportunities in the digital cordless phone supplier market.

Ascalade is unique within a competitive industry because of its complete vertically integrated industrial design, engineering and manufacturing capabilities housed in one company. With a focus on building the brands of its customers, Ascalade has established a Customer Program to focus on the specific and unique needs of each customer in many diverse markets in Europe, Asia and North America. With type approval and line interface design expertise for every major European country, Ascalade stands apart from other Asian manufacturers in its extensive product platform planning methodology, ensuring there are new products always in the pipeline. 

"In an industry where many parties are involved with getting a product to market, Ascalade stands as a welcoming option for buyers who want to deal with a consolidated supplier, " says Edmund Ho, Chairman. "The quality of the end product is greatly increased with a vertically integrated
manufacturer in control of all aspects of the value chain." 

Positioned as a fresh option for distributors and retailers who are looking for alternative DECT and 2.4 GHz suppliers, Ascalade places an emphasis on quality of products and uniqueness of designs. In its first year (2002), Ascalade has already exceeded its sales expectations and has rapidly expanded into Hong Kong and most European markets solid retail presence under well-recognized consumer and operator brandnames. Currently Ascalade products are being sold in over 10 countries through such leading retailers as Argos, Media Markt, Media World and Fortress. 2003 will see a wide range of new telecom products launched in multiple markets and the company's
entrance into new geographic areas. 

Ascalade will be showcasing its 2003 line of DECT and 2.4Ghz digital cordless phones at the Hong Kong Electronics Fair in Booth 2F 24, 2F 26, Hong Kong Trade and Convention Center.

About Ascalade
Ascalade Communications Ltd. (www.ascalade.com) is a leading cordless telecommunications products manufacturer for ODM/OEMs, specializing in the design, development and manufacturing of DECT and 2.4GHz products for the enterprise and home. With leading-edge creative design, engineering and high-volume manufacturing capabilities, Ascalade supplies to top global technology brandnames with a focus on building their brand. Headquartered in Hong Kong, SAR, with ISO 9002 accredited manufacturing facilities in Dongguan, China, Ascalade provides a vertically integrated supply chain that spans all aspects of delivering large orders of uniquely designed and high-quality digital cordless products to distributors, retailers and
service providers alike.

About Hong Kong Electronics Fair
The largest consumer electronics trade show in Asia, Hong Kong Electronics Fair is hosted annually in Hong Kong. In 2001, there were 1,632 exhibitors and 42,617 buyers from over 133 countries. www.hkelectronicsfair.com

Press Contact
Stella Fok
Ascalade Communications Ltd.
info@ascalade.com <mailto:info@ascalade.com>
(852) 2490-3950

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