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Press Release
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May 28, 2002
Showcasing of Malaysian made Unico DECT
Phones at CeBit Australia 2002
Orange Communications Pte Ltd, the regional distributors for Digital Cordless
Phones made by UNICO Technology Berhad, will be showcasing the latest models
from the UNICO Lady Dect series at Cebit Australia 2002. The exhibition will be
held in Sydney on 28 May 2002 to 30 May 2002.
About UNICO Lady Dect Series
The UNICO Lady Dect Series, so named after its specially designed contours,
boasts a range of digital cordless phones that cater from the basic to the more
sophisticated needs of the cordless phone user. The Lady Silver made its debut
in the Singapore market in 2000, and its success has prompted the addition of
the sophisticated Lady Gold and the less-frills Lady Classique. In September
2001, the Lady Silver was given approval for sale in Malaysia. The proven
quality, reliability and design has seen the adoption of the phones in many
Singaporean and Malaysian households.
The Lady Classique is the entry model. It is
aimed at capturing the market of low-end cordless phone users who want the
clarity and long-range benefits of a DECT, but do not want to pay for features
that they would never use. It does not have caller-id features, but it still
offers the user features like a 25 phonebook memory and a 8 last number redial.
The Lady Silver is the mid-range model, and comes
with caller-id type II features. The Lady Gold incorporates all the features
available on the Lady Silver, with the addition of a loud speakerphone and a
large 4-line LCD.
All models offer a bargain twin-handset package,
which they call the MULTIPACK. The package consists of 1 base with its handset,
plus 1 additional handset with charger. It is priced at about 10% lower than the
phones' individual prices.
About UNICO
UNICO Technology Berhad is a 100% Malaysian owned company with a global
presence. UNICO was established in 1992 as an OEM subcontractor in the
electronics industry. Most of the senior management came from renowned USA based
electronics companies with vast experience in semiconductor and consumer
electronics assembly and testing. 40% of their current product mix is in the
manufacturing of Telecommunication products, and they have a production capacity
of 3 million cordless phones per year.
Sales in Singapore & Malaysia
Orange Communications Pte Ltd is a Singaporean company. Their main business is
in distribution of consumer telecommunication products to major retail stores,
and to corporations. In 1998 they were awarded the regional distribution rights
for UNICO Dect phones. Since then, through their partnership with the major
retail stores in Singapore, UNICO Dect phones have captured a major share of the
Singapore Dect market. In Malaysia, the phones are distributed through Dancom TT
& L Telecommunications, which is an established distributor of
telecommunications and office products.
Bringing Unico DECT to Australia
Orange Communications is looking to bring the Unico Lady Dect Series to
Australia, which recently opened up the DECT market. The series should be a good
addition to the current limited DECT choice in the Australia market. Through its
participation at Cebit Australia 2002, Orange Communications is hoping to find a
committed distributor with the right network, resources and know-how.
Written by : CATHERINE GASPER
Sales & Marketing Manager, ORANGE COMMUNICATIONS PTE LTD
Contact number : 65-64816223 Email : catgasper@orangecom.com.sg
Website : www.orangecom.com.sg
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